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Market Research Group

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How To Sell On Instagram 2023


If you’re setting up your account for the first time, make sure you create it as a Business Profile. Instagram will prompt you during the setup process, so don’t sweat if you’re not sure where to look.Having a business account unlocks features like the ability to add a phone number and email to your bio, insight data, and using paid ads to promote your products. Insights in particular are hugely valuable to assess what content is generating the most sales.Already created your account as a personal profile?


No worries – you can easily change it to a business one by logging into your account, going into “Settings” and tapping the “Switch to Business Profile” option.You’re almost there! Once your business account is set up, you’ll need to connect a Facebook Business page and set up a Business Manager account. Even if you don’t have a website to connect to just yet, you can still create a catalogue that allows your customers to shop and checkout on Instagram (more on this below!)


Instagram Live is one of the app’s fastest growing features. The platform puts you top of mind by sending out notifications to your followers once you start a video. It also creates a sense of urgency since these videos typically disappear when you stop recording. This increases the odds that people will tune in to make sure they don’t miss anything important.Get creative with it! Share customer testimonials, give people a behind the scenes look at how the product is made, or do a Reddit style “Ask Me Anything” where you invite your audience to ask questions about your business.

  • Use a branded Instagram profile picture. It should be the same picture you’ve used for your profiles on other social media platforms. Doing that will help strengthen your brand presence.

  • Choose a simple, recognizable, and easy-to-find name for your Instagram username.

  • Include a short description (a maximum of 150 characters) of your business. Explain who you are, what you’re offering, and what makes you different.

  • Add a compelling call to action to urge visitors to take a specific action, for example, “shop now” or “download a free holiday gift guide.”

  • Optimize your call-to-action link. Use tools like Bitly to create a trackable link to your store or a promotion landing page. This is the only clickable link you can add to your Instagram page, so ensure you use it!


With Instagram rolling out Live Shopping, you can even make sales while you broadcast! Businesses and creators can now tag products when they go live so viewers can buy or save products added to the shopping video. Keep in mind that only products that have been slot bet kecil approved by Instagram can be added to live videos.

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