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Market Research Group

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Brooks Davis
Brooks Davis

Absolute Data Protection


This means that every individual is entitled to have their personal data protected, used only in a fair and lawful way, and made available to them when they ask for a copy. If an individual feels that their personal data is wrong, they are entitled to ask for that information to be corrected.




Absolute Data Protection



Article 23 GDPR allows for further restrictions on data protection rights in national law, but these restrictions must adhere to an exhaustive list of requirements, respect the essence of the fundamental rights and freedoms of individuals, and be necessary and proportionate to safeguard certain objectives of societal or general public interest.


Though experts sometimes disagree over the finer points of these two rights, on this page you will find a general description of privacy and data protection, as well as an outline of data protection law; data protection in practice; the independence of supervisory authorities; cross border data protection; and the interaction between privacy, data protection and security.


Data protection is about protecting any information relating to an identified or identifiable natural (living) person, including names, dates of birth, photographs, video footage, email addresses and telephone numbers. Other information such as IP addresses and communications content - related to or provided by end-users of communications services - are also considered personal data.


The notion of data protection originates from the right to privacy and both are instrumental in preserving and promoting fundamental values and rights; and to exercise other rights and freedoms - such as free speech or the right to assembly.


The Charter contains an explicit right to the protection of personal data (Article 8).The entry into force of the Lisbon Treaty in 2009, gave the Charter of Fundamental Rights the same legal value as the constitutional treaties of the EU. Thus the EU institutions and bodies and the Member States are bound by it.


In addition, article 16 of the Treaty on the Functioning of the European Union (TFEU) obliges the EU to lay down data protection rules for the processing of personal data. The EU is unique in providing for such an obligation in its constitution.


For decades, the EU has held high standards of data protection law . The law entitles individuals to exercise specific data protection rights and obliges (public or private sector) organisations that process their data to respect these rights.